Idea: Brand identity for sustainable after swim apparel. Environmentally conscious, using only natural dyes & responsibly sourced materials in their design process. Based in California their main focus is sustainable approach and small production for their brand that specialises apparel for those after swim moments and beyond.
Visual keywords: Air-like, candid, alluring.
To portray visual keywords I created intentional space between graphic elements and paired them with simple but dynamic typographic expresion. Visual creative direction is appealing and depicting moments in motion making the brand memorable and speaking to target audience that values authenticity and timeless design with purpose.
