Idea: re-branding the identity of The National Gallery in London.Creating a contemporary brand identity with the intention to bring younger audience.
Visual keywords: Diversity, expansion, curiosity.
This conceptual visual identity revolves around renaissance- its place in art history, but also the meaning of it in the literal sense. I used elegant serif to keep the focus on National Gallery’s eminent tradition and its rooted values, but minimalistic monogram to showcase the modern direction. For posters I cut the image by using shapes to represent the need for expansion but also curiosity. The shapes are then layered together symbolising diversity and unity.
