Off- screen approach. Designing identity for annual Home Expo in Mexico City. Must appeal to interior designers and art enthusiast but also anyone interested in sustainability and new concepts in the world of architecture and home improvement.
Visual keywords: Urban, Dynamic, Tangible.
A concept that encourages sustainability anchored with aesthetic presence. I created this series of posters, revolving the whole layout around the brick. I used modern, elegant typeface and balance through tension to emphasis the brand messages.
