Jovana Mendes is a high-end sustainable label based in Madrid, driven by environmental consciousness and a passion for natural materials. Sustainably sourced cotton and linen, along with bamboo, modal, and vegan leather goods, are among the materials explored in the production of garments within Jovana’s showroom.
Renowned for its eclectic collections—a fusion of elegance and streetwear—the brand stands out through its unique apparel design and visual expression. Offbeat and underground-inspired visuals fuel a quiet revolution in fashion, and in the minds of those who wear it.
At Jovana, we do not strive to be merely modern or contemporary, but always ahead of our time; not simply sustainable, but sustainably committed beyond expectation to meet the needs of today’s world.
Never a follower Revolutionary, off beat, experimental, underground.
Logo & Layouts
We belong to the future, and for that reason our visual expression rarely follows the rules of today’s design. Our logo is simple, bold, reflecting determination and confidence, while our layouts move with intention—as if shifting further ahead, somewhere between the present moment and where we aspire to be.
Tone of Voice & Messaging
Jovana’s tone of voice is friendly, personal, and spicy. It embraces humour while understanding the many situations women face when searching for the perfect leather jacket, handbag, or piece of jewellery.
Jovana’s social media messaging is especially playful and conversational, creating a sense of intimacy while maintaining the label’s distinctive edge and sophistication.
