Idea: Create a branding concept and digital presence for a handy men application - start up, that offers quick and reliable solutions around your home.
Visual keywords: Modern, reputable, reliable.
This project started by creating multiply concepts and name development. The brand must work within broad audiences so the tone of voice is friendly but never familiar. While blue colour used represents reliability and confidence, I used deep orange for display eagerness and boldness. Typography isĀ 
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